Ann Arbor SEO Services

When someone Googles “Ann Arbor Italian restaurant” or “family lawyer in Ann Arbor,” can they find your business? Your website is a portal to nearby customers or clients, and the ability to consistently appear in relevant, local searches in the community can make all the difference for small- to medium-sized businesses. Search engine optimization (SEO) works to uplift websites in rankings, boost organic traffic, and get sites in front of high-converting customers who are looking for companies just like yours. I provide SEO and content writing services to Ann Arbor businesses that build their visibility in the area, attract relevant traffic, get consumers to reach out, and ultimately grow their company or practice. 

In our increasingly digital world, more local companies are investing in SEO services because their customers’ online behaviors are changing. A large digital marketing study from 2021 found that only 1% of consumers never use the internet when searching for companies in their area. In other words, 99% of consumers search the internet for nearby services and products they need. The potential in organic search to tap into local markets is staggering, and my SEO services are designed to take advantage of that expanding shift toward search.

As an experienced SEO consultant in Ann Arbor, MI, I work with businesses to provide Local SEO and content writing services that help your website improve organic visibility for your ideal consumer base, and convert more locals into loyal customers.

Whether you own a restaurant, legal practice, plumbing company, or dental office in the Ann Arbor community, local SEO best practices remain constant across industries. As an experienced SEO expert with clients from a wide array of commercial enterprises, I know what it takes to succeed in organic search. From keyword research to content writing, technical audits to Google My Business optimizations, I provide exceptional SEO services that target your ideal users and ultimately grow business.

Your website’s relevance, overall quality, and user experience affect its ability to rank in organic search engine results. With specialties in both technical SEO and web content writing, I concentrate on rankability factors that Google relies on when determining the health of a website. My services are performed either as part of monthly packages or one-time projects, explained in more detail below. 

By taking advantage of white-hat methods, best practices, and effective SEO strategies, I focus on dozens of factors the search engine giant uses to evaluate a website. My offerings to businesses in Ann Arbor and throughout Michigan include:

The SEO work I offer to Ann Arbor businesses comes in two forms: monthly packages and one-time projects. To achieve the strongest possible impact on your site, I recommend monthly SEO packages that address virtually all areas of the website. I implement content writing, technical SEO, and an array of strategies each month to electrify your site’s organic performance. As part of the package, I analyze your website’s current performance to find areas for improvement as well as examine the parts of your site that are working well to further build on those successes. 

Consistency is key with Google. Ongoing, fresh content and consistent technical improvements drive organic success, and my packages are designed to emulate that process. These elements signal to Google and other search engines that this website is routinely updated, relevant, and well-maintained, all of which point to the trustworthiness of the business itself. 

Furthermore, my monthly packages include Google Business Profile (Google My Business) services, online listings, and keyword tracking. These packages provide a well-rounded approach to SEO that seeks to establish your brand as a strong competitor in organic search and attract new customers or patients.

In addition to SEO packages, I also offer one-time projects for Ann Arbor business owners who have a specific, singular service they’re interested in. These can include keyword research, a technical audit, a piece of content, one SEO strategy, or other options. As far as marketing strategies go, project-based SEO is not as effective as consistent, monthly work. But I offer them as a taste of my work without the monthly commitment for those who prefer to try out a singular service. 

For project-based services, I do make direct edits to your website. Instead, I create in-depth auditing reports with recommended changes, and your team would make those updates themselves. Unlike monthly services, these one-time projects are meant to be a positive step in the right direction, and not an all-encompassing effort to achieving organic success.

Are SEO Rankings Permanent?

When it comes to rankings on Google, very little is set in stone. With the exception of your brand name, most keyword rankings will fluctuate over time. There are many reasons why this fluctuation occurs, and these changes are most commonly attributed to competition and algorithm updates. 

For example, if you own a plumbing business in Ann Arbor, and a new plumber opens their shop in town, their website may start ranking for your keywords. And if that business owner is paying for SEO, their rankings can exceed yours fairly quickly. 

Additionally, Google makes many, many changes to its search algorithm over the course of a year. In 2018 alone, the search engine giant estimated that it made over 3,000 changes to its search systems. These updates impact virtually every site that ranks in its search engine. The way we combat ranking fluctuations in SEO is by paying close attention to Google’s best practices as they change, and implement quality content and technical strategy that keep sites up-to-date, accurate, and competitive. 

It may sound counterintuitive, but rankings are not a metric that SEO experts spend a majority of their focus on. Organic conversions and traffic are what matter most in SEO because those metrics actually grow business. Having a steady supply of organic users convert into new customers or patients is far more valuable than the rankings of specific keywords. That being said, rankings can inform us of how SEO campaigns are performing, and point us in the right direction for future strategies. But they are not a true barometer for success in digital marketing – traffic and conversions are what matter most of all.