SEO Technical Audit Services
Technical SEO Audit Services From An Experienced Freelance SEO Specialist
The purpose of technical SEO is to produce a site that is easily crawled, indexed, and understood by search engines, particularly Google. Technical SEO consists of fixes and optimizations for both the on-page and back-end elements of a website. The goal of technical SEO audit services is to find errors as well as opportunities for improvement across a wide array of website elements. These efforts strengthen the health of a site and boost its rankability and traffic potential in organic search.
Fixes both big and small from a technical SEO perspective can generate long-term results in organic search. Ensuring that your site operates effectively for users and search engine crawlers is critical to achieving SEO success. To Google’s bot crawlers, the usability and reliability of your website plays a major role in determining rankings in search engine result pages. If those crawlers encounter multiple broken pages, oversized web images or redirect loops, they will have trouble properly indexing the site. And because Google continues to place more emphasis on “good page experience” into its algorithms, overall performance in organic search is increasingly tied to technical health.
Example of a website with 100% urls with good page experience, according to Google.
Furthermore, users who encounter dead-ends, broken pages, redirect loops and other issues are likely to have a poor website experience and bounce off to find a more user-friendly domain. My SEO technical audit services work to uncover those errors and provide your audience and Google the best online experience possible.
How Technical SEO Audits Impact Site Performance
My freelance SEO technical audit services are geared toward finding and fixing impactful issues on your site to lift its pages into higher rankings for keywords that matter to you and your business, nonprofit, or organization. Truly, all websites can benefit from technical audits, but some enjoy bigger boosts than others. Sites that tend to benefit most from technical SEO audits (in no particular order) are those that:
- Haven’t had an audit in the last two years
- Underwent significant structural changes in the site’s architecture
- Have at least 100 internal pages
- Are newly built and haven’t had an SEO audit yet
Similarly to SEO content writing and optimization services, technical SEO is considered a long-term strategy, in part because it takes time for Google to re-index changes and make adjustments to its rankings. However, the SEO benefits associated with technical fixes and improvements can continue on for months, even years after the technical audit was implemented.
Site Elements I Catch and Fix in a Technical Audit
Curious about what I’m actually looking for in a freelance technical SEO audit? Here are some of the issues I audit:
- 404 Broken Pages
- 301 Redirects
- Page Indexation
- Missing or Multiple H1’s
- Missing Meta Titles
- Oversized/Uncompressed Images
- Missing Alt Text
- Missing Canonicals
- Missing Schema
Details About SEO Technical Audit Services
During the audit process, I will take a deep dive into a wide range of elements and provide recommendations for improvements and fixes for your site’s pages. I will complete a Site Audit report that contains all this information and will send it to you to look over. If you are interested in making changes yourself, you have the option of just receiving the technical audit without any updates made to your website. I do not need access to your site with just the Site Audit report. For fixes and optimizations to be made directly to your website by an SEO specialist, I provide SEO packages where I perform monthly work on your site.
Contact Shari Rose To Inquire About Freelance SEO Technical Audit Services
Technical SEO works to ensure search engines understand your website to rank it higher in search results. My technical audits are designed to uncover and fix issues that negatively impact your site’s SEO performance in order to bolster its overall presence in organic search for the long-term. I provide SEO technical audit services to sites built on WordPress, Squarespace, Wix, Webflow, and other commonly used web builders.
You found me – I’ll help others find you.
