Dental SEO Services
How Local SEO for Dentists Directly Impacts Your Practice’s Bottom Line
Why does Local SEO matter to a dental office? Dental SEO services directly translate to higher rankings, boosted website traffic, and stronger new patient numbers. Do you scroll past the first 10 results in Google search? Your potential patients don’t either.
Your dental website ranks for keywords that local users search for through Google and other search engines. Searches such as “teeth whitening in Ann Arbor”, “dentist for kids near me”, or “Michigan dental implants” will retrieve results of nearby dental practices that provide these services and whose website content is properly optimized for these keywords.
As a former Senior SEO Specialist at a dental marketing agency with a long history of success in the industry, I bring first-hand expertise in growing dental practices through organic search services. Since all my clients were dentists and orthodontists, I bring an intimate knowledge of the dental industry and how Local SEO works to grow these practices for the long term. With this experience, I craft my dental SEO services to attract the right online audience to your website and directly impact your office’s bottom line.
How Does Local SEO Grow Dental Practices’ Reach?
Keywords for dental practices typically include the service or product, such as periodontics or veneers, and the relevant market the searcher is located in. A site’s overall SEO keyword optimization and content quality deeply affect how competitive an office is when ranking for top spots in search engine result pages.
Google evaluates your site’s written content by combing through its relevant keywords, the quality of that content, current keyword optimization, and on-page optimization factors. For example, a page on your website that explains what patients can expect during a root canal at your practice has the potential to rank for lucrative keywords such as “root canal in Grand Rapids” or “do I need a root canal” because real people are searching for trusted dental practices that provide this service locally. Dental SEO works to ensure that your site’s root canal service page is highly optimized and well-targeted to that audience.
Dental SEO Case Studies
Take a look at real results I’ve achieved for dentists across the U.S. on the Dental SEO case studies page. I dive into the SEO issues facing their practices and the actual strategies I performed to drastically grow their long-term organic traffic.
Beyond keywords and content, the technical health of your website is another critical piece of Local SEO for dental offices that affects ranking ability. Is your site indexed properly and does it load quickly? Or does it link to broken pages, have slow site speed, and have missing technical elements? Technical SEO establishes a site’s crawlability and indexability for search engines. It also has a significant impact on user experience. Sites with slow loading speeds, duplicate content, improperly rendered pages, and other issues prompt users to bounce off and find a better website.
Local SEO for dentists works to not only increase online visibility for your dental website, but also build traffic from highly motivated users who are searching for a local dentist just like you.
Dental SEO Services Offered
SEO Content
The purpose of SEO content optimization services is to target the most lucrative keywords unique to your dental practice and entice local searchers to your website. By ranking in top spots for these critical keywords, your site will naturally bring in more traffic and convert a number of those users into new patients. The Dental SEO content services I provide to offices include:
- Keyword research
- Content audits
- Keyword optimization, including target markets
- On-page optimization, including headers, alt text, internal/external links
- SEO content writing services at 600 words per new page or blog
Technical SEO
Technical SEO improves the technical performance of a site so it ranks better in search engine result pages. By making a site easier to crawl and understand for search engine crawlers, like Google’s bots, the site’s pages more effectively rank for important keywords. Furthermore, a site that loads faster and is structured efficiently encourages prospective patients to explore more pages and learn more about your dental practice. Technical SEO services I offer to dentists are:
- Technical SEO audits
- Customized technical SEO strategies to fix uncovered errors
- Site speed improvements
Dental Case Studies & Dental Marketing Experience
As a former Senior SEO Specialist at a well-established dental marketing agency, I understand what dental websites need to outrank their competition in Google search and attract long-term, loyal patients. As your SEO consultant, I’ll bring that specialized experience to match your website’s needs, listen to your business goals, and craft custom dental SEO strategies to exceed those goals.
Curious about my SEO experience? Take a look at my dental case studies of past clients I’ve performed Local SEO services for and see the real results that came from the work I completed over a period of months. My work is results-driven, meaning I’m only successful if your website is successful too. There are hundreds of factors that affect your website’s ability to rank for relevant keywords, and I’ve spent 6 years in digital marketing to learn what works and what doesn’t when competing in the world’s largest search engine.
Contact Shari Rose to Inquire About Dental SEO Services
As an SEO consultant based in Ann Arbor, MI, I’m delighted to provide high-impact SEO services to dental practices across the U.S. Reach out to me below and we can discuss how your office’s growth needs can be addressed with the dental SEO services I offer.